Utilization of Virtual Assistance (Chatbot) for an Integrated Information Portal as Part of a Marine Tourism Promotion Strategy in Banten.

Abstract
This study aims to develop and analyze the implementation of Virtual Assistance (Chatbot) as an integrated information medium for marine tourism promotion in Banten Province. The chatbot technology is designed to provide easy access to real-time information about tourist destinations for prospective visitors. The research was conducted at several popular beaches in Banten, such as Carita, Anyer, Sawarna, and Tanjung Lesung. Through surveys of visitors and tourism operators, data on the effectiveness of chatbots were collected and analyzed. The results show that the implementation of chatbots helps improve tourist satisfaction in information-seeking and strengthens the promotion of marine tourism in Banten.
References
Fahrudin, O. (2024). Familiar trip Kota Serang, promosikan ragam destinasi wisata Kota Serang yang menyenangkan [Internet]. Retrieved March 24, 2024, from https://dispar.bantenprov.go.id/berita/familiar-trip-kota-serang-promosikan-ragam-destinasi-wisata-kota-serang-yang-menyenangkan
Sobari, N. A., & Hariyanti, P. (2018, May 9). Integrated marketing communication strategy (IMC) of Provincial Tourism Office of Banten in promoting Banten tourism. Pros Semnasfi, 1(1), 65. Retrieved from http://ojs.umsida.ac.id/index.php/semnasfi/article/view/1148
Chatamallah, M. (2008, December 29). Strategi "Public Relations" dalam promosi pariwisata: Studi kasus dengan pendekatan "Marketing Public Relations" di Provinsi Banten. Mediat J Komun, 9(2), 393–402. Retrieved from https://ejournal.unisba.ac.id/index.php/mediator/article/view/1120
Tarodinarta, F., & Briandana, R. (2021). Strategi komunikasi pemasaran Dinas Pariwisata Provinsi Banten terhadap KSP Tanjung Lesung dalam meningkatkan kembali kunjungan wisatawan paska tsunami. J Ilmu Ekon dan Sos, 10(2), 114–129.
Pakhudin, Arenawati, & Stiawati, T. (2022, June 30). Implementasi kebijakan pengembangan pariwisata daerah Banten Lama Kota Serang. Sawala J Adm Negara, 10(1), 151–167. Retrieved from https://e-jurnal.lppmunsera.org/index.php/Sawala/article/view/4096
Adiyanto, Y., & Supriatna, Y. (2019). Analisis strategi promosi dalam pengembangan pariwisata di Kabupaten Lebak Banten. Sains Manaj, 4(2), 83–93.
Gong, L. (2003). San Francisco, CA (US) United States US 2003.01671. 67a1 (12) patent application publication c (10) pub. No.: US. Patent Application, 167167
.
Sarikaya, R. (2017, January 11). The technology behind personal digital assistants: An overview of the system architecture and key components. IEEE Signal Processing Magazine, 34(1), 67-81.
Tsiao, J. C., Chao, D. Y., & Tong, P. P. (2007, May 8). Natural-language voice-activated personal assistant. United States Patent US 7,216,080.
Kulhalli, K. V., Sirbi, K., & Patankar, M. A. (2017). Personal assistant with voice recognition intelligence. International Journal of Engineering Research and Technology, 10(1), 416–419.
Kawamura, T., & Ohsuga, A. (2013, April 1). Flower Voice: Virtual assistant for open data. International Journal of Web & Semantic Technology (IJWesT), 4(2).
Elshafei, M. (2002). Virtual personal assistant (VPA) for mobile users. Mitel Networks (2000–2002).
Chung, H., Iorga, M., Voas, J., & Lee, S. (2017, September 22). Alexa, can I trust you? Computer, 50(9), 100-104.
Cowan, B. R., Pantidi, N., Coyle, D., Morrissey, K., Clarke, P., Al-Shehri, S., Earley, D., & Bandeira, N. (2017, September 4). "What can I help you with?" Infrequent users' experiences of intelligent personal assistants. Proceedings of the 19th International Conference on Human-Computer Interaction with Mobile Devices and Services, 1-12.
Weeratunga, A. M., Jayawardana, S. A., Hasindu, P. M., Prashan, W. P., & Thelijjagoda, S. (2015, December 18). Project Nethra—An intelligent assistant for the visually disabled to interact with internet services. In 2015 IEEE 10th International Conference on Industrial and Information Systems (ICIIS) (pp. 55-59). IEEE.
Zhao, Y., Li, J., Zhang, S., Chen, L., & Gong, Y. (2018, April 15). Domain and speaker adaptation for Cortana speech recognition. In 2018 IEEE International Conference on Acoustics, Speech and Signal Processing (ICASSP) (pp. 5984-5988). IEEE.
Bellegarda, J. R. (2013, August 28). Spoken language understanding for natural interaction: The Siri experience. In Natural Interaction with Robots, Knowbots and Smartphones: Putting Spoken Dialog Systems into Practice (pp. 3-14).
Mekni, M., Baani, Z., & Sulieman, D. (2020, January 7). A smart virtual assistant for students. In Proceedings of the 3rd International Conference on Applications of Intelligent Systems (pp. 1-6).
Arora, S., Athavale, V. A., Maggu, H., & Agarwal, A. (2020, September 29). Artificial intelligence and virtual assistant—Working model. In Mobile Radio Communications and 5G Networks: Proceedings of MRCN 2020 (pp. 163-171). Singapore: Springer Singapore
Copyright (c) 2024 Hamdan, Ombi Romli, Sigit Auliana, Basuki Permana

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.