Development of Smart Tourism: Integrating GIS and Artificial Intelligence–Based Chatbots for Marine Tourism Information in the Anyer and Carita Coastal Areas

Wahyu Amaldi; Surti Zahra; Umar Mansyuri

doi:10.35877/454RI.jinav4664

Authors

Wahyu Amaldi Universitas bina Bangsa
Surti Zahra Universitas bina Bangsa
Umar Mansyuri Universitas bina Bangsa

DOI:

https://doi.org/10.35877/454RI.jinav4664

Keywords:

Smart Tourism; Geographic Information Systems (GIS); Artificial Intelligence; Chatbot; Marine Tourism; Coastal Tourism; Digital Transformation; Tourism Information Systems.

Abstract

The rapid digital transformation of tourism requires integrated smart systems capable of delivering spatially contextualized and interactive services. This study develops and empirically evaluates a smart tourism system that integrates Geographic Information Systems (GIS) and an Artificial Intelligence (AI)-based chatbot to support marine tourism information services in the Anyer and Carita coastal areas. The research adopts a design science approach combined with large-scale quantitative evaluation involving 1,500 tourists. The proposed system integrates spatial visualization and conversational intelligence within a unified mobile platform to provide real-time, location-aware, and personalized tourism information. System performance testing indicates an average chatbot accuracy of 85%, a response time of 0.7 seconds, and a system stability rate of 90%. User evaluation results reveal an overall satisfaction level of 88%, reflecting high perceived usefulness, ease of use, and information reliability. The findings demonstrate that integrating spatial and conversational technologies produces synergistic improvements in marine tourism information services. The novelty of this study lies in the empirical validation of an integrated spatial–conversational architecture tailored specifically for coastal tourism environments, addressing the limited research on technological convergence in smart marine tourism. The proposed model provides both theoretical and practical contributions by offering a scalable digital solution for enhancing user experience and destination competitiveness in coastal regions.

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