Analysis of The Effect of Experience and Trust on The Tourism Economy After The Phenomenon of KKN DESA PENARI
https://doi.org/10.35877/454RI.qems1020
Keywords:
Experience, tourism economy, Trust, Revisit Intention
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Abstract
The development of the tourism sector in Indonesia has increased significantly. It is due to several factors such as government policies and marketing aspects of the tourism destination managers. This study aims to analyze, test, and determine the impact of experience and trust variables on economic development, especially in the tourism economy. In this study, the tourism economy is seen in revisit intention, which impacts increasing tourist visits. The study was conducted after collecting related data and evidence. The research site is in Banyuwangi, the city where the phenomenon of KKN Desa Penari takes place. The research population and sample were the millennial generations who visited the city of Banyuwangi. The sample calculation employed was Machin's Formula. Therefore, the number of samples was found to be 147 respondents. The sampling technique utilized is accidental sampling. Furthermore, the data collection technique was by distributing online questionnaires. The results showed that Experience and Trust significantly positively affected revisit intention.
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Antin Rakhmawati, Muhammad Nizar, & Kholid Murtadlo. (2019). Pengaruh Electronic Word Of Mouth (E-WWOM) dan Viral Marketing Terhadap Minat Berkunjung dan Keputusan Berkunjung. SKETSA BISNIS, 6(1), 13–21. https://doi.org/10.35891/jsb.v6i1.1584
Chin, W. W. (1998). The partial least squares approach for structural equation modeling. In Modern methods for business research (pp. 295–336).
Cohen, E., Hilton, I., Bar-Yoseph, R., Katz, E., & Shoke, M. (1972). Toward a Sociology of International Tourism Toward a Sociology of International Tourism1. Source: Social Research ECONOMICS Leisure in America: A Social Inquiry, 39(16), 164–182. http://www.jstor.org/stable/40970087%0Ahttp://about.jstor.org/terms
Crompton, John, L. (1979). Motivations for pleasure vacation. Annals of Tourism Research, 6(December), 408–424.
Elmas, M. S. H. (2016). Pengaruh Bauran Pemasaran Dan Kualitas Produk Terhadap Keputusan Pembelian Meubel di UD. Sekawan Rimba Wangkal Gading Kabupaten Probolinggo. Jurnal Pendidikan Ekonomi, 1(1), 138–153. https://doi.org/https://doi.org/10.29100/jupeko.v1i1.31
Fujii, E. T., & Mak, J. (1980). Tourism and Crime: Implications for Regional Development Policy. Regional Studies, 14(1), 27–36. https://doi.org/10.1080/09595238000185031
Hagman, G. (2002). The sense of beauty. In International Journal of Psychoanalysis (Vol. 83, Issue 3, pp. 661–674). https://doi.org/10.1516/H1RR-8KYW-HEL6-RG02
Ikasari, A. U., Suryoko, S., & Nurseto, S. (2013). PENGARUH NILAI PELANGGAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi kasus pada penumpang KA Kaligung Mas di Stasiun Poncol Semarang). Diponegoro Journal of Social and Politic, 1–8.
Lee, T. H., & Crompton, J. (1992). Measuring novelty seeking in tourism. Annals of Tourism Research, 19(4), 732–751. https://doi.org/10.1016/0160-7383(92)90064-V
Lin, s C.-H. (2012). Effect of Cuisine Experience, Psychologikal WellBeing, And Self-Health Perception on The Revisit Intention of Hot Springs Tourist. Journal of Hospitality & Tourism Research, 1–22. https://doi.org/https://doi.org/10.1177/1096348012451460
Mat Som, A. P., Marzuki, A., Yousefi, M., & AbuKhalifeh, A. N. (2012). Factors Influencing Visitors’ Revisit Behavioral Intentions: A Case Study of Sabah, Malaysia. International Journal of Marketing Studies, 4(4). https://doi.org/10.5539/ijms.v4n4p39
Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20–38. https://doi.org/10.1177/002224299405800302
Nia, I. A., & Mudiantono Mudiantono. (2016). Analisis Pengaruh Kepuasan dan Brand Trust Terhadap Minat Beli Ulang Pantene (Studi Pada “Young Female” Semarang). Diponegoro Journal of Management, 5(3), 380–389. https://ejournal3.undip.ac.id/index.php/djom/article/view/14228
Otto, J. E., & Ritchie, J. R. B. (1996). The service experience in tourism. Tourism Management, 17(3), 165–174. https://doi.org/10.1016/0261-5177(96)00003-9
Packer, J. (2006). Learning for Fun: The Unique Contribution of Educational Leisure Experiences. Curator: The Museum Journal, 49(3), 329–344. https://doi.org/10.1111/j.2151-6952.2006.tb00227.x
Pizam, A. (1982). Tourism manpower: the state of the art. Journal of Travel Research, 21(2), 5–9. https://doi.org/10.1177/004728758202100204
Pizam, A., & Mansfeld, Y. (1996). Tourism, crime and international security issues. Wiley.
Sembiring, J. A. B. (2021). Pemanfatan Media Sosial dalam Pembelajaran di masa Pandemi Covid-19. Jurnal Basicedu, 5(6), 5565–5572. https://doi.org/10.31004/basicedu.v5i6.1722
Soegoto, A. S., Supandi, A., Dosen, S., Fakultas Ekonomi, T., Bisnis, D., Manajemen, J., Sam, U., & Manado, R. (2013). PERSEPSI NILAI DAN KEPERCAYAAN TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS KONSUMEN. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 1(3), 1271–1283. https://ejournal.unsrat.ac.id/index.php/emba/article/view/2548
Soekadijo, R. G. (2000). Anatomi Pariwisata. PT Gramedia Pustaka Utama.
Sugiono. (2013). Sugiyono, Metodologi Penelitian Kuantitatif, Kualitatif. In Mode Penelitian Kualitatif (Vol. 5, Issue January). http://belajarpsikologi.com/metode-penelitian-kualitatif/
Walmsley, D. G., McMorris, I. W. N., Timms, W. E., Nelson, W. J., Tomlin, J. L., & Griffin, T. J. (1983). A sensitive robust circuit for inelastic electron tunnelling spectroscopy. Journal of Physics E: Scientific Instruments, 16(11), 1052–1057. https://doi.org/10.1088/0022-3735/16/11/017
Walter, L. J., Aalhus, J. L., Robertson, W. M., McAllister, T. A., Gibb, D. J., Dugan, M. E. R., Aldai, N., & McKinnon, J. J. (2010). Evaluation of wheat or corn dried distillers’ grains with solubles on performance and carcass characteristics of feedlot steers. Canadian Journal of Animal Science, 90(2), 259–269. https://doi.org/10.4141/cjas09089
Yuniawati, Y., & Finardi, A. D. I. (2016). PENGARUH CUSTOMER EXPERIENCE TERHADAP REVISIT INTENTION DI TAMAN WISATA ALAM GUNUNG TANGKUBAN PERAHU. THE Journal : Tourism and Hospitality Essentials Journal, 6(1), 983. https://doi.org/10.17509/thej.v6i1.2009
Zeithaml, V. A. (2000). Service quality, profitability, and the economic worth of customers: What we know and what we need to learn. Journal of the Academy of Marketing Science, 28(1), 67–85. https://doi.org/10.1177/0092070300281007
