Influence of Product Quality, Promotion, Price, Trust On the Purchase Decision at Alfa Scorpii Rantauprapat
https://doi.org/10.35877/454RI.qems1025
Keywords:
Product quality, Promotion, Price, Trust and Purchase Decision
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Abstract
This study was conducted to determine and analyze the effect of product quality (X1), promotion (X2), price (X3) and trust (X4) on purchasing decisions (Y). This research design is hypothesis testing using primary data obtained by distributing 100 questionnaires to consumers of Alfa Scorpii RantauPrapat. The measuring scale used is the Likert scale. The data analysis technique used is the multiple linear regression analysis technique of quantitative data using the statistical methods of the statistical sciences package for the social sciences (SPSS). The results of this study conclude that partially and simultaneously there is a significant and positive influence between product quality, promotion, price and trust on purchasing decisions.
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Pohan, M. Y. A. (2022). The Influence of Product Quality on Positive Word-of-mouth Communication , Case Study at Kedai Wak Edoy Malang. 3(2).
Prilano, K., Sudarso, A., & Fajrillah. (2020). Pengaruh Harga , Keamanan dan Promosi Terhadap Keputusan Pembelian Toko Online Lazada. Jbe, 1(1), 1–10.
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S.E., M. (2017). Pengaruh Kualitas Produk Dan Desain Produk Terhadap Keputusan Pembelian. Jurnal Jurusan Manajemen, 7(1), 26–33.
Syahputra, I., & Jufrizen, J. (2019). Pengaruh Diklat, Promosi, Dan Kepuasan Kerja Terhadap Kinerja Pegawai. Maneggio: Jurnal Ilmiah Magister Manajemen, 2(1), 104–116. https://doi.org/10.30596/maneggio.v2i1.3364
Aulia, S. (2020). Pola Perilaku Konsumen Digital Dalam Memanfaatkan Aplikasi Dompet Digital. Jurnal Komunikasi, 12(2), 311. https://doi.org/10.24912/jk.v12i2.9829
Bisma, M. A., & Pramudita, A. S. (2019). No Title. Analisa Minat Pembelian Online Konsumen Pada Saluran Distribusi Digital Marketplace Online Di Kota Bandung. Competitive, 14(2), 36–44.
Boonlertvanich, K. (2019). No Title. Service Quality, Satisfaction, Trust, and Loyalty: The Moderating Role of Main-Bank and Wealth Status. International Journal of Bank Marketing.
Fatmawati, N., & Soliha, E. (2017). Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda.” Jurnal Manajemen Teori Dan Terapan | Journal of Theory and Applied Management, 10(1), 1. https://doi.org/10.20473/jmtt.v10i1.5134
Handphone, P., Pada, S., Gerai, S., & Seluler, G. (2018). Analisis Citra Merek, Harga Produk Dan Kualitas Terhadap Keputusan Pembelian Handphone Samsung Pada Seluruh Gerai  Gerai Seluler Di It Center Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 6(4), 2288–2297. https://doi.org/10.35794/emba.v6i4.20997
James sambara, Hendra Novi Tawas, R. L. S. (2021). Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Store Atmosphere Terhadap Kepuasan Konsumen Pada Cafe 3.Am Koffie Spot Manado. Jurnal EMBA, 9(4), 126–135.
Khan, M. A., & Khan, S. (2018). Service Convenience and Post-Purchase Behaviour of Online Buyers: An Empirical Study. Journal of Service Science Research, 10(2), 167–188. https://doi.org/10.1007/s12927-018-0006-x
Kotler, P., & Keller, K. L. (2016). Manajemen Pemasaran (12th ed.). PT. Indeks.
Lokasi, P., Dan, P., Harga, P., & Keputusan, T. (2019). Pengaruh Lokasi, Promosi Dan Persepsi Harga Terhadap Keputusan Pembelian Konsumen Pada Perumahan Kawanua Emerald City Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 7(1). https://doi.org/10.35794/emba.v7i1.22916
Mentang, J. J. J., Ogi, I. W. J., Samadi, R. L., Kualitas, P., Dan, P., & Pelayanan, K. (2021). Kepuasan Konsumen Pada Rumah Makan Marina Hash In Manado Di Masa Pandemi Covid-19 The Influence Of Product Quality And Service Quality Toward Consumer Satisfaction At Marina Hash In Manado Restaurant The Covid-19 Pandemic Jurnal Emba Vol . 9 No . 4 Oktobe. 9(4), 680–690.
Nasution, A. E., Putri, L. P., & Lesmana, M. T. (2019). Analisis Pengaruh Harga, Promosi, Kepercayaan dan Karakteristik Konsumen Terhadap Keputusan Pembelian Konsumen Pada 212 Mart di Kota Medan. Proseding Seminar Nasional Kewirausahaan, 1(1), 194–199.
Novansa, H., & Ali, H. (2017). No Title. Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME Products). Saudi Journal of Humanities and Social Sciences, 2(8), 621-632.
Omoregie, O. K., Addae, J. A., Coffie, S., Ampong, G. O. A., & Ofori, K. S. (2019). Factors influencing consumer loyalty: evidence from the Ghanaian retail banking industry. International Journal of Bank Marketing, 37(3), 798–820. https://doi.org/10.1108/IJBM-04-2018-0099
Philip Kotler. (2012). Marketing Management. NJ Pearson Education Limited.
Pohan, M. Y. A. (2022). The Influence of Product Quality on Positive Word-of-mouth Communication , Case Study at Kedai Wak Edoy Malang. 3(2).
Prilano, K., Sudarso, A., & Fajrillah. (2020). Pengaruh Harga , Keamanan dan Promosi Terhadap Keputusan Pembelian Toko Online Lazada. Jbe, 1(1), 1–10.
Puspa, R., Permana, A., & Nuryanti, S. (2017). Pengaruh Harga Dan Lokasi Terhadap Keputusan Pembelian (Studi Kasus Pada Perumahan Ciujung River Park Serang, Banten). Jurnal Ilmiah Manajemen Bisnis, 3(02), 1–11.
S.E., M. (2017). Pengaruh Kualitas Produk Dan Desain Produk Terhadap Keputusan Pembelian. Jurnal Jurusan Manajemen, 7(1), 26–33.
Syahputra, I., & Jufrizen, J. (2019). Pengaruh Diklat, Promosi, Dan Kepuasan Kerja Terhadap Kinerja Pegawai. Maneggio: Jurnal Ilmiah Magister Manajemen, 2(1), 104–116. https://doi.org/10.30596/maneggio.v2i1.3364
Published
2022-07-20
Issue
Section
Articles
How to Cite
Dewi, B. S., Prayoga, Y., & Rambe, B. H. (2022). Influence of Product Quality, Promotion, Price, Trust On the Purchase Decision at Alfa Scorpii Rantauprapat. Quantitative Economics and Management Studies, 3(4), 571-578. https://doi.org/10.35877/454RI.qems1025
