Do Green Trust and Attitude Toward Green Products Have Effect on Green Purchase Behavior of Urban Society In Makassar?

Laela; Muhammad  Asdar; Abdul Rahman Kadir; Dian Parawansa

doi:10.35877/454RI.qems936

Laela Universitas Khairun, Ternate (ID)
Muhammad Asdar Universitas Hasanuddin (ID)
Abdul Rahman Kadir (ID)
Dian Parawansa Universitas Hasanuddin (ID)

https://doi.org/10.35877/454RI.qems936

Keywords: Green Trust, Attitude Toward The Green Product, Green Purchase Behavior, Green Product, Urban Society

Viewed = 0 time(s)

Abstract

This study aims to analyze and investigate the involvement of variables in influencing green purchase behavior in Makassar City. The number of respondents sampled in this study was 90 people. The analysis method of this study is to use structural equation modeling. The results of the study analysis stated that the entire research hypothesis had a positive and significant effect. The findings of this study indicate that Consumers with a more substantial level of environmental awareness may think about their eco-social benefits when buying green products. A person who has a positive attitude towards environmental issues may be warier about the proportion of green ingredients and the effect of their trust in buying green products.

References

Ajzen, I., Nichols, A. J., & Driver, B. L. (1995). Identifying Salient Beliefs About Leisure Activities: Frequency of Elicitation Versus Response Latency. Journal of Applied Social Psychology, 25(16), 1391–1410. https://doi.org/10.1111/j.1559-1816.1995.tb02623.x

Carrington, M. J., Neville, B. A., & Whitwell, G. J. (2010). Why ethical consumers don’t walk their talk: Towards a framework for understanding the gap between the ethical purchase intentions and actual buying behaviour of ethically minded consumers. Journal of Business Ethics, 97(1), 139–158. https://doi.org/10.1007/s10551-010-0501-6

Chang, C. H., & Chen, Y. S. (2013). Green organizational identity and green innovation. Management Decision, 51(5), 1056–1070. https://doi.org/10.1108/MD-09-2011-0314

Chen, T., & Chai, L. (2010). Attitude towards the environment and green products: Consumers’ perspective. Management Science and Engineering, 4(2), 27–39.

Chen, Y. S., Lin, C. Y., & Weng, C. S. (2015). The influence of environmental friendliness on green trust: The mediation effects of green satisfaction and green perceived quality. Sustainability (Switzerland), 7(8), 10135–10152. https://doi.org/10.3390/su70810135

Dangelico, R. M., & Pontrandolfo, P. (2010). From green product definitions and classifications to the Green Option Matrix. Journal of Cleaner Production, 18(16–17), 1608–1628. https://doi.org/10.1016/j.jclepro.2010.07.007

Doney, P. M., & Cannon, J. P. (1997). An Examination of the Nature of Trust in Buyer–Seller Relationships. Journal of Marketing, 61(2), 35–51. https://doi.org/10.1177/002224299706100203

Iftikhar, A., Azam, F., Ashraf, S., & Tahir, H. M. (2017). Exploring the relationship between religiosity, brand trust and green purchase intention as a catalyst of attitude. International Journal of Multidisciplinary and Current Research, 5, 1485–1493.

Junaidi, J. (2022). The Effect of Corporate Governance, Integrated Quality Management and Social Responsibility on Competitiveness and Operational Performance. Golden Ratio of Marketing and Applied Psychology of Business, 2(2), 73-91.

Kang, S., & Hur, W. M. (2012). Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective. Corporate Social Responsibility and Environmental Management, 19(5), 306–316. https://doi.org/10.1002/csr.281

Lee, J., Park, D. H., & Han, I. (2011). The different effects of online consumer reviews on consumers’ purchase intentions depending on trust in online shopping malls: An advertising perspective. Internet Research, 21(2), 187–206. https://doi.org/10.1108/10662241111123766

Okazaki, S., Katsukura, A., & Nishiyama, M. (2007). How mobile advertising works: The role of trust in improving attitudes and recall. Journal of Advertising Research, 47(2), 165–178. https://doi.org/10.2501/S0021849907070195

Ottman, J. . (1998). Green marketing : opportunity for innovation The Journal of Sustainable Product Design Re-FINE Re-DESIGN.

Pankaj, K. A., & Vishal, K. L. (2014). Consumer adoption of green products and their role in resource management. Indian Journal of Commerce and Management Studies. 5 (3), 22-28. V(3), 22–29.

Rahnama, H., & Rajabpour, S. (2017). Identifying effective factors on consumers’ choice behavior toward green products: the case of Tehran, the capital of Iran. Environmental Science and Pollution Research, 24(1), 911–925. https://doi.org/10.1007/s11356-016-7791-x

Suryadi, S., Fatahurazak, F., Adhayanto, O., & Arianto, B. (2022). Strategic Study on The Business Development of Regional Owned Enterprises in Tanjungpinang City. Golden Ratio of Marketing and Applied Psychology of Business, 2(2), 108-129.

Sharma, A., & Foropon, C. (2019). Green product attributes and green purchase behavior: A theory of planned behavior perspective with implications for circular economy. Management Decision, 57(4), 1018–1042. https://doi.org/10.1108/MD-10-2018-1092

Smith, S., & Paladino, A. (2010). Eating clean and green? Investigating consumer motivations towards the purchase of organic food. Australasian Marketing Journal, 18(2), 93–104. https://doi.org/10.1016/j.ausmj.2010.01.001

Wang, J., Pham, T. L., & Dang, V. T. (2020). Environmental consciousness and organic food purchase intention: a moderated mediation model of perceived food quality and price sensitivity. International Journal of Environmental ….

Wheale, P., & Hinton, D. (2007). Ethical consumers in search of markets. Business Strategy and the Environment, 16(4), 302–315. https://doi.org/10.1002/bse.484