The Effect of Entrepreneurial Orientation on the Business Performance: Market Orientation as Mediation Variable
https://doi.org/10.35877/454RI.qems941
Keywords:
Entrepreneurship Orientation, Market Orientation, Business Performance
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Abstract
Tujuan dari penelitian ini adalah untuk mengukur serta menganalisis pengaruh orientasi kewirausahaan terhadap orientasi pasar, orientasi pasar terhadap kinerja, orientasi kewirausahaan terhadap kinerja serta orientasi kewirausahaan terhadap kinerja yang dimediasi oleh orientasi pasar pada Usaha Kecil Menengah (UKM) sulaman karawo di Gorontalo. Unit analisis dari penelitian ini adalah UKM sulaman karawo di Gorontalo dan data yang digunakan adalah data primer. Populasi dalam penelitian ini adalah seluruh unit UKM sulaman karawo baik yang sudah berbadan hukum maupun yang belum berbadan hukum pada tahun 2021 sejumlah 701 yang tersebar di 6 (enam) kabupaten/kota yang ada di Provinsi Gorontalo. Tekhnik sampling dalam penelitian ini menggunakan pendekatan non probability sampling Dalam penelitian ini digunakan 130 sampel. Alat analisis menggunakan Structural Equation Model (SEM) AMOS. Hasil penelitian ini
References
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Dinas Koperasi, Perindustrian Perdagangan dan UMKM Provinsi Gorontalo dalam angka
Fairoz, Hirobumi, Tanaka, Entrepreneurial Orientation and Business Performance of Small and Medium Scale Enterprises of Hambantota District Sri Lanka, Asian Social Science, Volume 6. No. 3 March 2010.
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Hitt, Michael A., Ireland, R. Duanne., Hoskisson, Robert E., 1997, Manajemen Strategis Menyongsong Era Persaingan dan Glonalisasi, Terjemahan Cetakan Pertama, Erlangga, Jakarta
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Kohli, A.K dan Jaworski, 1990. Market Orientation : The Construct, Research Propositions and Managerial Implication, Journal of Marketing, Vol 54 (2) pp 1-18
Kraus, J. P. Coen, Hughes, Hosman, 2010 Entrepreneurial Orientation And the Business Performance Of SMEs: a quantitative. Study From The Netherlands.Rev Manag Sci (2012) 6:161–182 DOI 10.1007/s11846-011-0062-9
Lumpkin, G. T. dan Dess, G. G. 1996. Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135-172.
Matsuno,K. & Metzer, J.T (2000). The Effects of Strategy Type on The Market Performance Relationship, Journal Marketing Vol. 64p. 1 – 16
Meredith, N. 1988. The Practise of Entrepreneueship, International Labor Organization, Genewa.
Miller, D. dan Friesen, P.H. 1982. Innovation in Conservative and Entrepreneurial firms: Two Models of Strategic Momentum. Strategic Management Journal 3. pp. 1-25.
Miller. D. 1983. The Correlates of Entrepreneurship in Three Types of Firm, Management Sciene, 29 (7) p. 770-791
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Raduwan Idar and Rosli Mahmood, 2011. Marketing Orientation As Mediator to Entrepreneurial Orientation and Performance Relationship : Evidence From Malaysian SME’s. “Rising to the Global Challenge : Entrepreneurship and SME’s Development in Asia
Riana, I Gede. 2010. Dampak Penerapan Budaya Tri Hita Karana Terhadap Orientasi Kewirausahaan dan Orientasi Pasar Serta Konsekuensinya Pada Kinerja Usaha (Studi Pada IKM Kerajinan Perak Di Bali). Disertasi Tidak Dipublikasikan
Rivard, S., Raymond, L., & Verreault, D. (2006). Resouce-Based View and Competitive Strategy : An Integrated Model of The Contribution of Information Technology to Firm Performance. The Journal of Strategic Information Systems, 15(1), 29-50 https://doi.org/10.1016/j.jsis.2005.06.003
Sinkula. J.M & Baker. E . 2009. The Complementary Effects of Market Orientation and Entrepreneurial Orientaion on Profitability in Small Businesses, Jurnal of Small Business Management 47(4), pp 443-464
Stoner, James A.F, R. Edward Freeman, Daniel R. Gilbert.JR. 1996, Manajemen jilid 1, Jakarta, Prenhalindo
Tambunan, Tulus T.H. 2009. UMKM Indonesia. Ghalia Indonesia. Jakarta
Todorovic. Z.W. & J. Ma. 2008. Entrepreneurial and Market Orientation Relationship to Performance. The Multicultural Perspektif, Journal of Enterprising Communities, Vo. 2. No.1
Torok, A., Toth. J., & Balogh, J. M (2018). Push or Pull? The Nature Of Innovation Process In The Hungarian Food SMEs. Journal of Innovation & Knowledge (2017). https:/doi.org/10.1016/j.jik.2018.03.007
Vitale, R., Giglierano.J. dan Miles, M. 2002. Entrepreneurial Orientation, Market Orientation and Performance in Established and Start up Firms, pp.1-12.
Wiklund. J. 1999., The Sustainability of the Relationship Between Strategy and Entrepreneurship : The U.S. Restorant Sector, International Journal of Contemporary Hospitality Management 7, pp, 22 – 26
Zahra, S. A., & Garvis, D. M. 2000. Entrepreneurship and Firm Performance: The Moderating Effect of International Environmental Hostility,. Journal of Business Venturing, 15(5), pp. 469-492
Anderson, B. S., Covin, J. G., & Slevin, D. P. (2009). Understanding the relationship between entrepreneurial orientation and strategic learning capability: an empirical investigation. Strategic Entrepreneurship Journal, 3(3), 218–240.
Covin, J. G., Green, K. M., & Slevin, D. P. (2006). Strategic process effects on the entrepreneurial orientation–sales growth rate relationship. Entrepreneurship Theory and Practice, 30(1), 57–81.
Covin, J. G., & Wales, W. J. (2012). The measurement of entrepreneurial orientation. Entrepreneurship Theory and Practice, 36(4), 677–702.
Dereli, D. D. (2015). Innovation Management in Global Competition and Competitive Advantage. Procedia - Social and Behavioral Sciences, 195, 1365–1370. https://doi.org/https://doi.org/10.1016/j.sbspro.2015.06.323
Ferreira, J., Coelho, A., & Moutinho, L. (2020). Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation. Technovation, 92, 102061.
Haaja, E. (2019). Why do some SMEs engage in joint internationalisation and others do not ? Exploring the role of mental images in collective international opportunity recognition.
Hambrick, D. C. (2003). On the staying power of defenders, analyzers, and prospectors. Academy of Management Perspectives, 17(4), 115–118.
Hsieh, L., Child, J., Narooz, R., Elbanna, S., Karmowska, J., Marinova, S., Puthusserry, P., Tsai, T., & Zhang, Y. (2019). A multidimensional perspective of SME internationalization speed: The influence of entrepreneurial characteristics. International Business Review, 28(2), 268–283. https://doi.org/10.1016/j.ibusrev.2018.09.004
Jackson, D. W., & Sirianni, N. J. (2009). Building the bottom line by developing the frontline: Career development for service employees. Business Horizons, 52(3), 279–287. https://doi.org/10.1016/j.bushor.2009.01.005
Kahn, W. A. (1990). Psychological Conditions of Personal Engagement and Disengagement at Work. The Academy of Management Journal, 33(4), 692–724. https://doi.org/10.2307/256287
Knight, G. A. (2001). Entrepreneurship and strategy in the international SME. Journal of International Management, 7(3), 155–171.
Lee, S. M., & Peterson, S. J. (2000). Culture, entrepreneurial orientation, and global competitiveness. Journal of World Business, 35(4), 401–416.
Lumpkin, G. T., & Erdogan, B. (2004). If not entrepreneurship, can psychological characteristics predict entrepreneurial orientation? A pilot study. The ICFAI Journal of Entrepreneurship Development, 1(1), 21–33.
Miller, D., & Friesen, P. H. (1983). Strategy‐making and environment: the third link. Strategic Management Journal, 4(3), 221–235.
Mintzberg, H. (1998). Covert leadership: Notes on managing professionals. Knowledge workers respond to inspiration, not supervision.
Spence, M. M., Manning, L. M., & Crick, D. (2008). An investigation into the use of collaborative ventures in the internationalization of high performing Canadian SMEs. European Management Journal, 26(6), 412–428. https://doi.org/10.1016/j.emj.2008.09.006
Wales, W. J. (2016). Entrepreneurial orientation: A review and synthesis of promising research directions. International Small Business Journal, 34(1), 3–15.
Wu, B., & Liu, L. (2020). Social capital for rural revitalization in China: A critical evaluation on the government’s new countryside programme in Chengdu. Land Use Policy, 91(September 2019), 104268. https://doi.org/10.1016/j.landusepol.2019.104268
Wong, V., & Saunders, J. (1983), Business Orientation and Corporate Success, Journal of Strategic Marketing, (1), 20-40 https://doi.org/10.1080/09652549400000004
Dereli, D,D. (2015). Innovation Management in Global Competition and Competitive Advantage. Procedia-Socaila and Behavioral Sciences 195, 1365-1370. https:/doi.org/https://doi.org/1o.1016/j.sbspro.2015.06.323
Dinas Koperasi, Perindustrian Perdagangan dan UMKM Provinsi Gorontalo dalam angka
Fairoz, Hirobumi, Tanaka, Entrepreneurial Orientation and Business Performance of Small and Medium Scale Enterprises of Hambantota District Sri Lanka, Asian Social Science, Volume 6. No. 3 March 2010.
Ferdinand, A (2006), Metode Penelitian Manajemen , Edisi 2 , Badan Penerbit Universitas Diponegoro
Hitt, Michael A., Ireland, R. Duanne., Hoskisson, Robert E., 1997, Manajemen Strategis Menyongsong Era Persaingan dan Glonalisasi, Terjemahan Cetakan Pertama, Erlangga, Jakarta
Keh, A.T., Nguyen, T.T.M., dan Ng,H.P. 2007. The Effects of Entrepreneurial Orientation and Marketing Information on the Performance of SMEs, Journal of Business Venturing 22. pp. 592-611.
Kohli, A.K dan Jaworski, 1990. Market Orientation : The Construct, Research Propositions and Managerial Implication, Journal of Marketing, Vol 54 (2) pp 1-18
Kraus, J. P. Coen, Hughes, Hosman, 2010 Entrepreneurial Orientation And the Business Performance Of SMEs: a quantitative. Study From The Netherlands.Rev Manag Sci (2012) 6:161–182 DOI 10.1007/s11846-011-0062-9
Lumpkin, G. T. dan Dess, G. G. 1996. Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135-172.
Matsuno,K. & Metzer, J.T (2000). The Effects of Strategy Type on The Market Performance Relationship, Journal Marketing Vol. 64p. 1 – 16
Meredith, N. 1988. The Practise of Entrepreneueship, International Labor Organization, Genewa.
Miller, D. dan Friesen, P.H. 1982. Innovation in Conservative and Entrepreneurial firms: Two Models of Strategic Momentum. Strategic Management Journal 3. pp. 1-25.
Miller. D. 1983. The Correlates of Entrepreneurship in Three Types of Firm, Management Sciene, 29 (7) p. 770-791
Narver, J. C., & Slater, S. F. (1990). The Effect of a Market Orientation on Business Profitability. Journal of Marketing, 54(4), 20-35.
Olson, David (1987), "When Consumer Firms Develop a Marketin Orientation," paper presented at Marketing Science Institute Miniconference on Developing a Marketing Orientation (April), Cambridge,
Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press.
Raduwan Idar and Rosli Mahmood, 2011. Marketing Orientation As Mediator to Entrepreneurial Orientation and Performance Relationship : Evidence From Malaysian SME’s. “Rising to the Global Challenge : Entrepreneurship and SME’s Development in Asia
Riana, I Gede. 2010. Dampak Penerapan Budaya Tri Hita Karana Terhadap Orientasi Kewirausahaan dan Orientasi Pasar Serta Konsekuensinya Pada Kinerja Usaha (Studi Pada IKM Kerajinan Perak Di Bali). Disertasi Tidak Dipublikasikan
Rivard, S., Raymond, L., & Verreault, D. (2006). Resouce-Based View and Competitive Strategy : An Integrated Model of The Contribution of Information Technology to Firm Performance. The Journal of Strategic Information Systems, 15(1), 29-50 https://doi.org/10.1016/j.jsis.2005.06.003
Sinkula. J.M & Baker. E . 2009. The Complementary Effects of Market Orientation and Entrepreneurial Orientaion on Profitability in Small Businesses, Jurnal of Small Business Management 47(4), pp 443-464
Stoner, James A.F, R. Edward Freeman, Daniel R. Gilbert.JR. 1996, Manajemen jilid 1, Jakarta, Prenhalindo
Tambunan, Tulus T.H. 2009. UMKM Indonesia. Ghalia Indonesia. Jakarta
Todorovic. Z.W. & J. Ma. 2008. Entrepreneurial and Market Orientation Relationship to Performance. The Multicultural Perspektif, Journal of Enterprising Communities, Vo. 2. No.1
Torok, A., Toth. J., & Balogh, J. M (2018). Push or Pull? The Nature Of Innovation Process In The Hungarian Food SMEs. Journal of Innovation & Knowledge (2017). https:/doi.org/10.1016/j.jik.2018.03.007
Vitale, R., Giglierano.J. dan Miles, M. 2002. Entrepreneurial Orientation, Market Orientation and Performance in Established and Start up Firms, pp.1-12.
Wiklund. J. 1999., The Sustainability of the Relationship Between Strategy and Entrepreneurship : The U.S. Restorant Sector, International Journal of Contemporary Hospitality Management 7, pp, 22 – 26
Zahra, S. A., & Garvis, D. M. 2000. Entrepreneurship and Firm Performance: The Moderating Effect of International Environmental Hostility,. Journal of Business Venturing, 15(5), pp. 469-492
Anderson, B. S., Covin, J. G., & Slevin, D. P. (2009). Understanding the relationship between entrepreneurial orientation and strategic learning capability: an empirical investigation. Strategic Entrepreneurship Journal, 3(3), 218–240.
Covin, J. G., Green, K. M., & Slevin, D. P. (2006). Strategic process effects on the entrepreneurial orientation–sales growth rate relationship. Entrepreneurship Theory and Practice, 30(1), 57–81.
Covin, J. G., & Wales, W. J. (2012). The measurement of entrepreneurial orientation. Entrepreneurship Theory and Practice, 36(4), 677–702.
Dereli, D. D. (2015). Innovation Management in Global Competition and Competitive Advantage. Procedia - Social and Behavioral Sciences, 195, 1365–1370. https://doi.org/https://doi.org/10.1016/j.sbspro.2015.06.323
Ferreira, J., Coelho, A., & Moutinho, L. (2020). Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation. Technovation, 92, 102061.
Haaja, E. (2019). Why do some SMEs engage in joint internationalisation and others do not ? Exploring the role of mental images in collective international opportunity recognition.
Hambrick, D. C. (2003). On the staying power of defenders, analyzers, and prospectors. Academy of Management Perspectives, 17(4), 115–118.
Hsieh, L., Child, J., Narooz, R., Elbanna, S., Karmowska, J., Marinova, S., Puthusserry, P., Tsai, T., & Zhang, Y. (2019). A multidimensional perspective of SME internationalization speed: The influence of entrepreneurial characteristics. International Business Review, 28(2), 268–283. https://doi.org/10.1016/j.ibusrev.2018.09.004
Jackson, D. W., & Sirianni, N. J. (2009). Building the bottom line by developing the frontline: Career development for service employees. Business Horizons, 52(3), 279–287. https://doi.org/10.1016/j.bushor.2009.01.005
Kahn, W. A. (1990). Psychological Conditions of Personal Engagement and Disengagement at Work. The Academy of Management Journal, 33(4), 692–724. https://doi.org/10.2307/256287
Knight, G. A. (2001). Entrepreneurship and strategy in the international SME. Journal of International Management, 7(3), 155–171.
Lee, S. M., & Peterson, S. J. (2000). Culture, entrepreneurial orientation, and global competitiveness. Journal of World Business, 35(4), 401–416.
Lumpkin, G. T., & Erdogan, B. (2004). If not entrepreneurship, can psychological characteristics predict entrepreneurial orientation? A pilot study. The ICFAI Journal of Entrepreneurship Development, 1(1), 21–33.
Miller, D., & Friesen, P. H. (1983). Strategy‐making and environment: the third link. Strategic Management Journal, 4(3), 221–235.
Mintzberg, H. (1998). Covert leadership: Notes on managing professionals. Knowledge workers respond to inspiration, not supervision.
Spence, M. M., Manning, L. M., & Crick, D. (2008). An investigation into the use of collaborative ventures in the internationalization of high performing Canadian SMEs. European Management Journal, 26(6), 412–428. https://doi.org/10.1016/j.emj.2008.09.006
Wales, W. J. (2016). Entrepreneurial orientation: A review and synthesis of promising research directions. International Small Business Journal, 34(1), 3–15.
Wu, B., & Liu, L. (2020). Social capital for rural revitalization in China: A critical evaluation on the government’s new countryside programme in Chengdu. Land Use Policy, 91(September 2019), 104268. https://doi.org/10.1016/j.landusepol.2019.104268
Wong, V., & Saunders, J. (1983), Business Orientation and Corporate Success, Journal of Strategic Marketing, (1), 20-40 https://doi.org/10.1080/09652549400000004
Published
2022-07-19
Issue
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Private VVIP Class
How to Cite
Mohungo, Y., Muhammad Asdar, Jusni, & Madris. (2022). The Effect of Entrepreneurial Orientation on the Business Performance: Market Orientation as Mediation Variable. Quantitative Economics and Management Studies, 3(4), 630 -. https://doi.org/10.35877/454RI.qems941
