Promoting the Marketing of Agricultural Products as a Means of Boosting the Nigerian Economy

  • Offornedu Chima Department of Marketing, Abia State University, Uturu, Nigeria (NG)
  • Owuala Blessing Department of Marketing, Abia State University, Uturu, Nigeria (NG)
  • Dike Kalu Department of Marketing, Abia State University, Uturu, Nigeria (NG)
  • Eziaku Alozie-Oji Department of Marketing, Abia State University, Uturu, Nigeria (NG)
https://doi.org/10.35877/soshum737
Keywords: Agricultural Products, boosting the country’s economy, Nigerian economy, marketing

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Abstract

The agricultural sector in Nigeria is a sector of the Nigerian economy that has the potentials of boosting the country’s economy, create employment and earn the country massive foreign exchange. But due to the country’s over dependence on the oil sector, the agricultural sector has been neglected or not given the attention it deserves. This work tends to highlight how the marketing of agricultural products could boost the Nigerian economy if properly harnessed. It also exposed some problems facing the sector and proffered some possible solutions to these problems.



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Published
2022-03-26
Issue
Vol. 2 No. 2 (2022)
Section
Articles
How to Cite
Chima, O., Blessing, O., Kalu, D., & Alozie-Oji, E. (2022). Promoting the Marketing of Agricultural Products as a Means of Boosting the Nigerian Economy. ARRUS Journal of Social Sciences and Humanities, 2(2), 113-119. https://doi.org/10.35877/soshum737

Copyright (c) 2022 Offornedu Chima, Owuala Blessing, Dike Kalu, Eziaku Alozie-Oji

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